Pathe’s Sales Slate, Including Two of France’s Biggest Productions, Reflects Global Ambitions
Ben Croll To the degree that a global sales division can shape its own image, Pathé’s international arm has built and bolstered its current brand around strong IP, recognizable faces and unbelievable but true stories.To see those elements in play, one need only look to last year, when projects including Paul Verhoeven’s “Benedetta” and Martin Bourboulon’s “Eiffel” lifted from world and film history as they showcased stars such as Virginie Efira, Romain Duris and Emma Mackey, while collectively finding homes in more than a hundred international territories. (In the U.S., for example, “Benedetta” sold to IFC Films, while “Eiffel” went to Blue Fox Entertainment.)To witness those same imperatives, but supercharged, one need only glimpse Pathé’s 2022 slate, which goes long on hometown IP and star power.