In the latest sign of companies looking to streamline their brands in an increasingly streaming-centric world, Paramount Global has explored discontinuing Showtime streaming service and folding its content into the Paramount’s flagship Paramount+ offering.The Wall Street Journal first reported the news of the internal discussions Tuesday and stressed it’s early days.
A source within Paramount confirmed talks have been held but emphasized that they are part of a broader assessment of distribution in the future.
The lucrative traditional pay-TV business of Showtime remains intact after decades as a tried-and-true part of the linear bundle.
The question now is about what shape it takes years from now, as streaming ambitions continue to grow and the linear base shrinks.
Read more on deadline.com
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