Anthony Crupi Just as the COVID-19 pandemic brought a halt this spring to the NFL’s plan to hash out a new slate of rights deals well before the start of the 2020-21 season, a fall resurgence of the virus appears to have sidelined efforts to lock in the media packages ahead of the 2021 Super Bowl, Variety’s sister site Sportico reports.While conversations between the NFL and its legacy TV partners have continued throughout this season-unlike-any-other, a recent spate of positive tests and an attendant flurry of logistical challenges have nudged the rights chatter to the margins.
The rescheduling alone has made a full-time job of the league’s coronavirus response; NBC’s Thanksgiving game was bumped thrice before landing in a Wednesday time.
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