After a successful debut last season, Nickelodeon and CBS Sports are re-teaming with the NFL for another alternate broadcast of a playoff game.The wild-card game will be Sunday, January 16, at 4:30PM ET.
A graphics- and kid-commentary-filled telecast will accompany the regular broadcast on CBS. Last year’s edition spurred an increase in alternate game telecasts across the dial, and also boosted the fortunes of Nate Burleson.
The former NFL player handled play-by-play chores with aplomb, earning positive reviews and, just a few weeks ago, a promotion to the anchor chair on CBS Mornings.From the NFL’s perspective, the initiative offered a chance to connect with younger fans, who are less inclined to watch traditional broadcasts.
Read more on deadline.com
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