The Interactive Advertising Bureau has slated the NewFronts for May 3 to 6, with Amazon replacing Hulu at the annual week of digital ad pitches.As was the case with last year’s NewFronts, which were pushed to the end of June by the coronavirus pandemic, all presentations this year will be online.
The week after the NewFronts, May 11-13, will be the Podcast Upfronts, which are normally held in the fall.The IAB expects thousands of buyers to “tune in” to the NewFronts, which started out in the 2000s with Web 1.0 companies like Yahoo and AOL joining emerging streaming forces like Hulu and YouTube.
Since taking full control of Hulu in 2019, Disney has moved away from the NewFronts. It does not plan to have a presence there for the first time,
Read more on deadline.com
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