video playing up the team’s importance within the local Latino community. We are Los Angeles, somos Los Dodgers. pic.twitter.com/RP7t5nPLpC“The Dodgers sought to celebrate their culture of baseball, which is heavily connected and influenced by Los Angeles’ Latino community,” Nike senior creative director Wil Green told the Los Angeles Times.However, some fans said the new uniforms are missing a few letters (and a major opportunity).
That’s because Latino fans have referred to the team as “Los Doyers,” not “Los Dodgers,” for decades. In fact, “Los Doyers” has graced countless pieces of unlicensed merchandise, and Nike integrating the already-popular phrase into the new uniforms seemed like a no-brainer.
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