Walmart and Netflix are expanding on their digital initiative featuring branded goods related to Netflix film and TV titles to bring physical merchandise into 2,400 Walmart stores in the U.S.
The retail sections will feature music, apparel, collectible and seasonal items for Stranger Things, Squid Game, The Witcher, Guillermo del Toro’s Pinocchio, Glass Onion: A Knives Out Mystery and other titles.
The team-up will also feature a number of snacks and snack boxes designed to be brought home to enjoy while streaming, and a $19.99 Netflix gift card will also be sold exclusively at the retail giant’s stores.
As it has experienced stalling subscriber growth, especially here in the U.S., Netflix has been turning to a number of new potential sources of revenue, including video games and advertising.
Read more on deadline.com
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