Josh Simon: Celebs Rumors

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Why Netflix Is Planning to Open Its Own Permanent Retail Outlets

Todd Spangler NY Digital Editor Do you want a side of fries — or maybe a T-shirt or hoodie — with your next binge-worthy Netflix show? Netflix announced plans to open its first permanent bricks-and-mortar locations, initially targeting two in the U.S. in 2025. (The company has not said where those will be.) The outlets will be kind of mini theme parks: They’ll serve food and drink, sell merchandise and include “immersive” installations based on its hit titles like “Squid Game” or “Stranger Things.” But Netflix’s vision for the permanent retail destinations, as with its other IRL activations to date, is for them to serve primarily as marketing vehicles promoting the core streaming service.
variety.com

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