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National CineMedia Signs Harkins Theatres To Preshow Ad Network; Says “The 2021 Film Slate Is Stacking Up”

02.02.2021 - 18:17

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deadline.com:

Movie theater advertising network National CineMedia has inked a deal with Harkins Theatres, expanding its foothold in the Southwestern U.S.

as it hopes movie-going will pick up this year.Privately-owned Harkins, the nation’s fifth-largest exhibitor and biggest independent chain, has signed a long-term cinema advertising affiliate agreement to bring NCM’s Noovie pre-show entertainment to its 500 screens in 87 theaters across Arizona, California, Colorado and Oklahoma.

Phoenix is the nation’s #11 DMA, noted National CineMedia CEO Tom Lesinski. He said NCM’s national theater network now includes all of the country’s top five exhibitors among its 57 national and regional circuit partners.Noovie, hosted by podcaster, journalist and TV

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