MUTHA Founder Hope Smith Drops Her Skin-Care Routine
glamour.comGlamour, we've written about how its and named its . But just what is the story behind MUTHA's design and proven ingredients?For , it was personal. “I'm an esthetician and I need something bold and brave, just like the name, MUTHA.
I really wanted to earn that spot on your vanity, and when you see it, you like it, and you're reminded to use it, almost like a reminder to take care of yourself and have that ritualistic time,” Smith tells Glamour from Palm Beach, Florida, where she splits time between her family's home and the MUTHA offices in Chelsea, New York.
But aside from standing out on your vanity, the brand's signature look goes deeper than just being eye candy. “I was newly pregnant at the time and having an identity crisis a little bit because I felt everything was treating me like [I] was this like soft, delicate flower,” Smith says. “I was no longer this bold, independent woman.
So I said, if this is ever going to be a brand, it has to be like bold and modern for today's woman. I didn't want to be treated like I'm so soft just because I'm with child or carrying a baby.
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