Brian Steinberg Senior TV EditorMSNBC wants to make sure viewers know when they’re getting just the facts and when they are getting a little more.The cable outlet is unveiling a new name for its daytime news programming, rechristening it “MSNBC Reports” instead of the current “MSNBC Live.” The change represents a bid to ensure viewers can distinguish between breaking news content from anchors such as Stephanie Ruhle and Katy Tur and programming that tilts more toward analysis and opinion.
As part of the effort, each of MSNBC’s daytime news shows on weekdays and weekends will add the word “Reports” after each anchor’s name.
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