Naman Ramachandran Times Internet’s MX TakaTak and ShareChat’s Moj have revealed a strategic merger to create India’s largest short video platform.
The combined platform will have 100 million creators, over 300 million Monthly Active Users (MAU), and nearly 250 billion monthly video views.
Times Internet, the digital arm of giant Indian media conglomerate the Times Group, operates MX Media Co, the parent company of MX TakaTak and popular streaming platform MX Player.
Both platforms will be controlled by ShareChat, a social media and social networking service developed by India’s Mohalla Tech.
Read more on variety.com
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