WrestleMania 38 Outpaces Super Bowl LVI in Social Media Metrics
Joe Otterson TV ReporterWrestleMania 38 has proven to be a stunning success for WWE, with new data indicating the annual event beat out Super Bowl LVI in terms of social media metrics.Per the analytics firm Conviva, the two-night WrestleMania weekend drew a combined 2.2 billion impressions across all social platforms, compared to 1.8 billion for the most recent Super Bowl. Likewise, WWE amassed 1.1 billion video views, 13.1 million hours of video watch time, and 87 million engagements over the weekend, compared to 618 million video views, 3.56 million hours of video watch time, and 78 million engagements for the NFL championship game.