Facebook Reels, which launched on Instagram as a competitor of TikTok, has expanded to 150 countries as a feature on Facebook.The service first debuted for U.S.
users on Instagram in mid-2020. Prior to the expansion, Facebook Reels had been in Canada, Mexico and India, and much more broadly across the world as a feature on Instagram.“Watching video is half of time spent on Facebook and Instagram, and Reels is our fastest growing content format by far,” parent company Meta explained in a blog post. “We’re focused on making Reels the best way for creators to get discovered, connect with their audience and earn money.
We also want to make it fun and easy for people to find and share relevant and entertaining content.”The blog post amplified commentary from Meta CEO Mark Zuckerberg during Meta’s fourth-quarter earnings report earlier this month.
While the quarterly financials were solid, the company was hit by changes in Apple’s app store, and the revelations of that hit to ad revenue prompted Meta stock to plunge 25% in a single day.
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