‘Minions: The Rise of Gru’ Sets Fourth of July Box Office Record With $125 Million 4-Day Opening
thewrap.comThe previous record for the July 4 weekend was set back in 2011 by “Transformers: Dark of the Moon” with $115.9 million. Despite a two-year delay forced by the COVID-19 pandemic, the Minions and the “Despicable Me” franchise they came from have not faded in popularity, drawing both families and general audiences in equal parts.
The film in particular got a strong turnout from teens, who Universal reports accounted for roughly a third of the weekend’s audience.
Strong TikTok marketing from Universal and a subsequent #Gentleminions meme that encouraged teens to see the film in suits and ties, contributed to this turnout.
By blasting past its pre-weekend $70 million-plus projections, “Minions: The Rise of Gru” is set to give theaters back-to-back $100 million-plus openings as “Thor: Love & Thunder” is expected to open to more than $175 million next weekend.
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