‘Elvis’ Boogies Past $100M At Domestic Box Office
deadline.comIn a remarkable benchmark for an adult, female-skewing movie, especially with a 2 hour 39 minute running time, Warner Bros.’ Elvis has crossed the $100M mark at the domestic box office.As we’ve written, the feat provides a lot of promise on a number of levels.
It’s a win for older counter-programming at a U.S./Canada box office where only comic book films and heavy franchise films can win.
Just because it’s not a tentpole doesn’t mean the movie needs to relegated to streaming. And above all, after many were concerned that older females and adults wouldn’t come back to the back office, here’s Elvis proving them wrong.In its first two weeks in ComScore/Screen Engine PostTrak audience polling, Elvis dynamited the over 55 demo at 31% with close to half over 45.
Forty-five percent of the audience were women over 25 who gave the movie its best grades at 92%.This is the second move for Warners to cross $100M calendar YTD after the mega success of The Batman which made $369.3M.
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