Minecraft Is Banning NFTs Because They Create ‘Scarcity and Exclusion,’ Contrary to Platform’s Values

variety.com:

Todd Spangler NY Digital EditorNot everyone is jumping on the NFT bandwagon.Minecraft, the open-world game platform owned by Microsoft, has notified players that “integrations of NFTs with Minecraft are generally not something we will support or allow.”In the July 20 notice, the game’s developer, Mojang, said it has rules in place to ensure that Minecraft “remains a community where everyone has access to the same content.

NFTs, however, can create models of scarcity and exclusion that conflict with our guidelines and the spirit of Minecraft.”Nonfungible tokens (NFTs) provide unique identifiers, which are part of a blockchain, that can authenticate the ownership of any form of digital asset (enabling markets for trading or selling those).

Since the craze for NFTs kicked off in early 2021, many media and entertainment companies — including Disney, ESPN, Fox, Lionsgate, Warner Bros., Warner Music Group and WWE — have been diving into NFTs as a way to generate incremental revenue and boost fan loyalty.

Some are also looking at the technology as potentially enabling new forms of content distribution. But Minecraft wants no part of NFTs on its platform.“NFTs are not inclusive of all our community and create a scenario of the haves and the have-nots,” Mojang’s notice says. “The speculative pricing and investment mentality around NFTs takes the focus away from playing the game and encourages profiteering, which we think is inconsistent with the long-term joy and success of our players.”Specifically, Mojang said that blockchain technologies are “not permitted” to be integrated inside the Minecraft client and server applications, “nor may Minecraft in-game content such as worlds, skins, persona items, or other mods, be utilized.