Mike D, Kid Cudi Front Levi’s ’90s Nostalgia Campaign and More in Style News
variety.comLesley McKenzie Managing EditorIf anyone epitomizes creativity and authenticity, it’s Mike D. The Beastie Boys founding member is one of seven artists tapped to star in Levi’s campaign for the latest iteration of its most famous style — the 501 ’90s jean. “I remember being 12 or 13 years old, looking at photos of the Clash and how they customized their jeans.
Rolled them up with thick cuffs. Sometimes bleached them,” Mike D tells Variety, remembering his first pair of Levi’s. “They were also ripped and I think sometimes had safety pins.
To me, at that age, it seemed beyond cool.” Also featured in the campaign: hip-hop artist Kid Cudi, model Nathan Westling, stylist Gabriella Karefa-Johnson, stylist and influencer Gia Seo, artist-designer Tremaine Emory and model-musician Staz Lindes of punk band the Paranoyds.
levi.com • • •Louis Vuitton has grown its footprint at the Beverly Center (8500 Beverly Blvd.) with a newly designed boutique.
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