Nigo and Kid Cudi connect on “Want It Bad”
Kid Cudi and Bape founder Nigo have joined forces on a new song titled "Want It Bad." The Pharrell-produced track is the second to be taken from Nigo's upcoming project I Know Nigo after A$AP Rocky collaboration "Arya." Nigo founded A Bathing Ape in 1993, launched Human Made in 2010, and collaborated with Uniqlo and Louis Vuitton after selling Bape to a Hong Kong conglomerate in 2011. The Japanese multi-hyphenate has always been a designer first, but he had a strong run of albums in the first decade of the new millennium, both on his own and with his Yokohama-based rap group, Teriyaki Boyz.