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‘Loki’ Launch A Home Run For Disney+; Marvel’s Kevin Feige “Still Learning” Streaming Success Metrics

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While Disney+ hasn’t reported figures on the first episode of Marvel’s Loki, which dropped last Wednesday, Samba TV updated its stats to reflect that the five-day viewership of the show is the best the streaming service has ever seen with 2.5 million U.S.

households views.That figure beats the five-day numbers of the first episode premiere of Disney+/Marvel’s Falcon and the Winter Soldier (1.8M U.S.

households) and WandaVision (1.6M). Previously, SambaTV reported that the first day number of Loki was a record for a Disney+ show with 890K U.S.

households tuning in.Today, during a Paley Dialogue discussion, Marvel Studios president and chief creative officer Kevin Feige said that when it comes to “success in the streaming world, I’m still

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