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LEGO Scales Back Marketing on Police and White House Toys, Donates $4 Million to Fight Racism

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thewrap.com
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Toymaker LEGO got unusually political this week after it announced Wednesday it will scale back marketing budgets and pause social media promotion of its police-themed toys sets in solidarity with the Black Lives Matter movement.

LEGO said it will donate $4 million to various “organizations dedicated to supporting black children and educating all children about racial equality.” The company’s actions come after nearly one straight week of civil unrest across the country, escalated by the police killing of George Floyd in Minneapolis on Memorial Day.

LEGO also said it would scale back on marketing of its White House-themed toys. LEGO did not immediately respond to TheWrap’s request for comment regarding which organizations would receive

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