Shirley Halperin Executive Editor, MusicA new but familiar voice is coming to Los Angeles’ Alt 98.7. Starting Feb. 1, KROQ veteran Stryker is joining the station’s Chris Booker for “ALT Afternoons with Booker and Stryker,” airing weekdays from 3 p.m.
to 7 p.m.Stryker (pictured at right and below) left KROQ in June 2021 and his amicable parting came with a noncompete, which officially expired today.
Lisa Worden, vice president of rock and alternative at iHeartMedia and program director for Alt 98.7 — herself an alum of KROQ — put the pairing into motion, marking another bold move in the competitive SoCal radio market.
The iHeart station has been inching away at the once influential KROQ’s audience, with Alt 98.7 earning a cume of 2.2 (representing just over 1 million listeners) verses 1.5 for KROQ in the latest ratings period. “The second Lisa said it, I was in 100%,” Stryker tells Variety. “I thought it was a great idea.
Read more on variety.com
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