Patrick Frater Asia Bureau ChiefMultiplex operators in South Korea have begun to offer significantly reduced cinema tickets to moviegoers who have been vaccinated against the COVID-19 coronavirus.
In pre-pandemic 2019 South Korea was the world’s fourth largest box office territory, but revenues and admissions this year are still at rock bottom levels.The move was announced by the Korea Theater Association on Tuesday and is being offered by operators of the three largest cinema chains, CGV, Megabox and Lotte Cinema.
The campaign will run for a month, until the end of June.Patrons who can show that they have received at least one shot of vaccine will be offered a discount of KRW6,000 ($5.40) on regular 2D film screenings.
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