JoJo took fans behind the scenes of the shoot for her new music video "What U Need" on Friday (Aug. 7), exclusively for Billboard's First Stream+.
Describing her fiery new single as "another level of confidence that I am feeling at this point in my life," the pop singer explains the premise behind the track's take-it-or-leave-it message. "It's like when you're in a situation-ship and you're realizing, 'Yo, I have everything that you could want, so what do you need?
Because I don't want to stay in this no-man's land, in this entanglement. You know, I'm too fly for this, pretty much. So tell me what you need, otherwise I gotta go.'" JoJo also opened up about the inspiration for the single's choreography-laden video. "Basically I just wanted
Read more on billboard.com
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