Jin Soon Choi Shares Her Work Essentials: Good People, Hand Cream, and Cats
glamour.comGlamour. “I think what it is is that I work with a lot of big profile people, like and Steven Meisel. They're successful people, so when I work with them, I feel like I'm still a small fish.”But if Choi is just a small fish, she sure can swim—and far.
The JINSoon founder went from working in Korean-owned nail salons in New York City—where she moved with just $400, borrowed from her sister, in 1990—to one of the biggest names in fashion and beauty.
Choi credits much of this success to having simply put herself out there: “Try…you never know what's going to happen,” she says. “Don't be lazy, just go for it.” And that’s exactly what she did.Seven years after moving to the city, Choi was running a full-fledged nails-on-wheels business—she bicycled to and from manicure clients’ apartments—when one of her clients, a magazine beauty director, introduced her to an editorial agency.
By 2000 Choi had her own JINSoon Salon in Manhattan, had worked with Revlon, Cover Girl, L'Oreal, Maybelline, Sally Hansen, Mac, and , and was featured in a seven-page spread in The New York Times.
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