Mipcom — the first full-strength edition of the fall confab since 2019 — prepares to come to a close in Cannes on Thursday, Variety presents the top takeaways from a vibrant market. Mipcom Proves Itself Those of us who saw tumbleweeds rolling across the Croisette at a painfully quiet Mipcom 2021 and Miptv earlier this year will know that this Mipcom was the first since since pre-pandemic times that the international TV industry has congregated from all over the globe.
Morale was sky high as sellers saw their Asian contacts for the first time in three years, and U.S. studios assured global buyers amid a strained period of domestic consolidation.
While specialized markets such as Series Mania, MIA, Realscreen and Sunny Side of the Doc returned this year, delegates seemed to recognize the value of having the entire industry together in one place.
Mip organizer RX has confirmed that MipTV is indeed going ahead in April — and will likely face the perennial struggle of getting exhibitor buy-in — but if there’s anything no one is questioning, it’s the fact that Mipcom is an essential meeting of minds for television. One Big Transmedia Universe to Rule Them All There’s been a metaverse effect on the media M&A front that promises to play a huge part in shaping entertainment in the future.
Read more on variety.com
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