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Inside the Wondrous Expansion of — and Biggest Threat to — the ‘RuPaul’s Drag Race’ Brand (EXCLUSIVE)

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variety.com

By Adam B. Vary Senior Entertainment Writer For four glorious weeks in April and May, Fridays on VH1 belonged to “RuPaul’s Drag Race.” First, viewers could watch the 90-minute episodes of the Emmy-winning reality show’s 12th season, in which 13 drag queens (well, actually 12 — more on that later) compete to be crowned “America’s next drag superstar.” Then they could take ina 90-minute episode of the four-part special “RuPaul’s Secret Celebrity Drag Race,” in which three bold-faced names stepped into the show’s workroom for full drag makeovers and the chance to win $30,000 for the charity of their choice.

And then fans could stick around for “RuPaul’s Drag Race: Untucked,” the 30-minute aftershow in which the Season 12 queens dish, bitch,

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