Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
InnBeauty Project Is Totally Worth the Hype
glamour.comGlamour. The first glaring oversight was accessibility, which is why none of their brand's products exceed $35. Metzger points out that when the clean space first kicked off, product prices were averaging about $50-80 dollars—and that was on the low end. “When you match that to the average salary in the United States, which is less than $45,000 a year, it becomes a proposition only affordable for the top earners,” she says.
Not only did that completely leave certain income brackets out, it also cut Gen Z out of the conversation completely. “We were like, there's got to be a way to do clean and efficacious skin care at a cheaper, more accessible price point," says Metzger. “The other thing was, if these companies are really only targeting that top earner, the woman that's gonna shell out $300 on a routine, then they're really talking to a Caucasian woman who's in her late thirties, plus.
What about the next generation?”In addition to the price point, the products' formulations are also targeting a younger consumer, whose concerns were largely being ignored by legacy clean brands which mostly focus on wrinkles and dryness and not tone and texture.
Every single INNBeauty product—lip oils aside—includes the brand's Even Out Complex, which helps tackle redness, blotchiness, dark spots, sallowness, and dullness.
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