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Issa Rae
Jo-Issa Rae Diop (born January 12, 1985), known as Issa Rae, is an American actress, writer, director, producer, and web series creator. She first garnered attention for her work on the YouTube web series Awkward Black Girl. She subsequently gained further recognition for creating, co-writing, and starring in the HBO television series Insecure. For her acting work on Insecure, she has received two Golden Globe Award nominations for Best Actress – Television Series Musical or Comedy and a Primetime Emmy Award nomination for Outstanding Lead Actress in a Comedy Series.
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In Battle for Young Audiences, ‘Today’ Aims to Swipe Fans of Lifestyle Magazines (EXCLUSIVE)

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variety.com

Brian Steinberg Senior TV EditorThe people who oversee “Today” want to lure new audiences from a decidedly different competitor set.

After years spent battling “Good Morning America,” the venerable NBC A.M. news franchise is now eyeing the crowds that flock to consumer publications like People, Cosmopolitan, Good Housekeeping and Vogue.On Tuesday, the morning-news mainstay will unveil its first digital cover story, an in-depth look at creator and actor Issa Rae that will get exposure not only on its digital site, but on the linear TV show and across its social channels.

The belief is that a series of deep-dive stories on newsmakers and cultural figures launched via the show’s digital channels will lure new audiences interested in lifestyle and consumer news. “We are really trying to age down our audience across the brand,” says Libby Leist, the NBC News senior vice president who oversees all iterations of “Today,” in an interview.

She adds: “Digital and social platforms are a great way to do that, a reinvention of the ‘Today’ brand for newer and younger audiences.”Splashy digital journalism has often served as a vehicle for storied old-media print brands hoping to lure a generation of readers more accustomed to scrolling on a smartphone than turning a glossy page.

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