Brian Steinberg Senior TV EditorOne of the commercials running on the streaming-video site Pluto is big enough to look just like one of its many content selections.Rather than break up a streaming show with a selection of traditional commercials, Ancestry decided to create a short film that its executives hoped would be as enticing as anything else consumers tried to binge.
As part of a pact with Paramount Global, the vignette streamed on Pluto as well as CBS News’ streaming-video properties.Before Juneteenth, the online genealogy service released “A Dream Delivered: The Lost Letters of Hawkins Wilson,” which follows one family’s effort to find relatives of an ancestor, Hawkins Wilson, who was born into slavery.
Freed after a quarter-century as a slave, Wilson sent letters to the Freedmen’s Bureau seeking assistance locating his siblings, but unfortunately, the letters were never delivered. “We believe this film will inspire an entire generation to explore what they didn’t believe was possible.
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