Iceland innovations Bill Iceland

Iceland is now giving away free food to online shoppers

Reading now: 541
dailyrecord.co.uk

Iceland has announced an initiative to give away food on the last day of their shelf life at no cost to online customers. In a campaign to reduce food waste, the supermarket's 'Free on Last Day of Life' scheme could reduce as much as 1.3 million items - £500,000 worth of food - from being chucked into landfills.

Online customers previously received food with a shelf life of at least two days.After a successful trial in 40 shops, 'Free on Last Day of Life' is set to launch across 1,000 Iceland locations.

A total of 17,000 free items were given away with customers receiving an average refund of £1.58 per order. The process does not require any additional action by the customer.

Read more on dailyrecord.co.uk
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA