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Hyperobject Industries’ Director Adam McKay Boards ‘The Holly’ As Executive Producer Ahead of Mountainfilm Festival World Premiere

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EXCLUSIVE: Writer, director, and award-winning journalist Julian Rubinstein’s highly anticipated anti-gang war documentary, The Holly  has tapped Academy Award-winning filmmaker and Hyperobject Industries founder, Adam McKay (Don’t Look Up) and Emmy-nominated filmmaker Todd Schulman (Borat) as executive producers ahead of its world premiere at Telluride’s this Memorial Day weekend.

Executive producing alongside McKay and Schulman are Trygve Myhren, Kayvan Khalatbari, Chad Asarch, and K. Nicole Robinson Asarch, and Co-Executive Producer David Sirota (Don’t Look Up).

The film is produced by Emmy-winning filmmaker and theater company founder Donnie l. Betts (Music Is My Life), Sarah Dowland (The Crime Of The Century), and Dia Sokol Savage (Finding Kendrick Johnson).“I was completely blown away after seeing the rough cut of The Holly,” states executive producer Adam McKay, “From income inequality, race, gun violence and corruption, this film is the macro of America in the micro.”Based on Rubinstein’s New York Times Editor’s Choice pick, The Holly: Five Bullets, One Gun, and the Struggle to Save an American Neighborhood (FSG, 2021), The Holly takes place in the historic “Holly” neighborhood of Denver and highlights anti-gang activist Terrance Roberts.

When the film starts, Roberts—whose anti-gang work won him grants and awards—is facing life in prison. In an incident that shocked the city of Denver, Roberts shot someone at his own peace rally.

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