In the midst of a weekend with National Cinema Day, in addition to several previews, Sony’s feature take of PlayStation game, Gran Turismo, is bound to take No.
1 at the box office. This despite the fact that tracking has lowered its projections on the film down to $12M from $15M.
Gran Turismo was originally scheduled to open on Aug. 11, but Sony unconventionally decided to pivot to previews for two weeks prior to the pic’s opening this Friday in an effort to drum up word of mouth on the Neill Blomkamp directed movie since the cast wasn’t available due to the SAG-AFTRA strike.
Per industry sources, not Sony, previews are estimated to be in the $3M-plus range. That cash will be rolled into Gran Turismo‘s first Friday.
Read more on deadline.com
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