HGTV’s biggest renovation project to date is apparently a big hit, delivering strong ratings across several key demos, the network said Friday.Home Town Takeover spotlighted the efforts of Ben and Erin Napier to renovate the downtrodden city of Wetumpka, Alabama.
The season wrapped on Sunday, June 6, and averaged an .89 live plus three-day rating among P25-54—a 73 percent lift from year-ago levels—and a 1.08 L3 rating among W25-54, reflecting an 86 percent lift versus year-ago numbers.Among upscale viewers, the season averaged a .90 rating among upscale P25-54 and a 1.14 rating among upscale W25-54.
Home Town Takeover also performed well among households, averaging a 2.55 L3 rating, a 106 percent lift from year-ago benchmarks and a 1.34 L3
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