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HBO Max Launch: Here’s What You Need To Know

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deadline.com

By Dade Hayes Finance Editor HBO Max is finally throwing the “on” switch, culminating a multi-year, $4 billion journey to join the direct-to-consumer streaming wave.

The service’s launch just after midnight ET on Wednesday is the last of five major streaming debuts, an unprecedented multibillion-dollar infusion that has upended traditional organizations and strategies.

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