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WarnerMedia Retires HBO Go, Rebrands HBO Now in Wake of HBO Max Launch

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thewrap.com

Also Read: Bob Greenblatt Says Taking Down 'Gone With the Wind' From HBO Max Was 'No-Brainer' Without Proper Context“Most customers who have traditionally used HBO GO to stream HBO programming are now able to do so via HBO Max, which offers access to all of HBO together with so much more,” WarnerMedia added.  “Additionally, the HBO NOW app and desktop experience will be rebranded to HBO.

Existing HBO NOW subscribers will have access to HBO through the rebranded HBO app on platforms where it remains available and through play.hbo.com.

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