Michael Nathanson Dade Hayes Craig Moffett tv video film broadway Michael Nathanson Dade Hayes Craig Moffett

HBO Max So Far Merits A Grade Of C+ As “An Opportunity Lost,” Analysts Say

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By Dade Hayes Finance Editor Two days after the launch of HBO Max, the two lead analysts at MoffettNathanson are less than impressed.

Michael Nathanson and Craig Moffett began their twice-monthly conference call for clients Friday with their early reactions to HBO Max, WarnerMedia’s long-awaited entrant in the increasingly crowded streaming space.

It joined Disney+, Apple TV+, Peacock and Quibi as recently launched challengers to Netflix and other established players. “It’s hard to imagine that it could have followed the imagined script more closely,” Moffett said, alluding to the initial concerns he and others raised about the strategy of balancing HBO Max with legacy operations.

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