Hasbro Puts EOne Film, TV Business Up For Sale
deadline.comHasbro said its board has authorized a sale process for the part of its eOne TV and film business not directly supporting its branded entertainment strategy following a review of the company’s business initiated by new CEO Chris Cocks.
Hasbro will maintain the capability to develop and produce animation, digital shorts, scripted TV and theatrical films for audiences related to core Hasbro IP.
In support of its recently announced “Blueprint 2.0” strategy, Hasbro plans to significantly increase strategic investment in key brands, with a focus on gaming, direct to consumer, granchise Brands and licensing.
Priority brands for investment include PEPPA PIG, TRANSFORMERS, DUNGEONS & DRAGONS, MAGIC: THE GATHERING, MY LITTLE PONY, POWER RANGERS, PLAY-DOH and Hasbro’s iconic portfolio of board games including MONOPOLY and CLUE.
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