Half of HBO Max Subs Who Signed Up After ‘Wonder Woman 1984’ Release Were Gone in 6 Months
thewrap.comgetting subscribers that is tricky for several of the top streaming services like HBO Max, Disney+ and Apple TV+. It’s keeping those subs.According to new data from measurement company Antenna, about half the people who signed up for HBO Max in the days following its “Wonder Woman 1984” release were gone within six months. (31% of them were gone within one month.) The same six-months-later loss is true for Disney+ and its “Hamilton” release, as well as Apple TV+ and its Tom Hanks World War II movie, “Greyhound.”While that trend sure makes for some wild swings in daily sign-ups and cancellations, keeping half of the subscribers from a huge surge is still a good thing for a streaming service.
Two steps forward and one step back makes for some tremendous longterm progress.The ebb and flow is not totally unique to movies or movie-like events such as “Hamilton” — but the trend is usually tied to one *thing.* Within four months of last summer’s Tokyo Olympics, roughly half of the U.S.
subscribers who signed up for Peacock were gone. The Comcast/NBCUniversal streaming service carried all of Tokyo’s events, while NBC’s broadcast channel had select high-profile events.
Though the Olympics run for a few weeks, the one-off concept still applies there.Antenna compiles daily subscriber sign-ups by aggregating data originating from third-party apps that helps users manage their emails and/or monthly budgets.
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