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Gun-Toting, Mask-Wearing, Rascal Flatts-Crooning Sensation RMR Signs With Warner Records; How the Deal Came to Be

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variety.com

By Shirley Halperin Executive Editor, Music Was the mysterious ski mask-wearing artist RMR (pronounced rumor) ahead of his time or is his arrival simply well-timed?

Those just now experiencing the country-R&B crossover, who became a sensation when his jarring video to the song “Rascal” — featuring RMR dressed in designer-brand militia wear surrounded by gun-toting cronies and crooning an interpolation of Rascal Flatts’ “Bless the Broken Road”— took the media and music industry by storm in February, will want to put aside any preconceived bucket for something entirely new.

That’s what Warner Records saw when the label entered into a joint venture with CMNTY RCRDS (pronounced Community Records), announced today with the release of a new

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