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Google Adjusts TV Strategy, Merges Chromecast And Android TV Into Single Device

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Dade Hayes Finance EditorGoogle has altered its approach to TV and streaming, merging Chromecast and Android TV into a $50 Google-branded offering featuring a remote control.Chromecast with Google TV is the official new name for the setup, which marks the end of the Android TV brand name, which had been in use since 2014.The new connected device was a key part of the introduction Wednesday of new Pixel phones and Nest speakers, among other products.

Google TV is available now in the U.S., and it will be available October 15 in Australia, Canada, France, Germany, Ireland, Italy, Spain and the UK.In a blog post, Shalini Govilpai, Senior Director of Google TV, said the purpose of the new initiative was to help viewers navigate a mushrooming.

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