Gold! Champagne! Why Shahs of Sunset’s Reza Farahan Needed His Haircare Line to Be So ‘Glamorous’
usmagazine.comReza Farahan’s haircare line, Reza Be Obsessed, isn’t made with your run-of-the-mill ingredients. Oh, no — it’s luxe.
Like, really luxe.The 48-year-old Shahs of Sunset star, who launched his line in June 2021, teamed up with beauty industry veteran Sheree LaDove Funsch, for lineup formulated with the likes of champagne, crushed diamonds and black truffle oil.His intention with his unabashedly extra brand?
To give his fans a little “ooh la la” feeling from the shower. “I know when I wear my Cartier Panther necklace, it makes me feel a special way.
I’m about that Fendi life and Gucci label,” he exclusively told Us Weekly. Farahan wanted to channel that love of luxury into Reza Be Obsessed so his fan base could experience the same sensation.But infusing bubbly into his line wasn’t just for fun.
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