Brian Steinberg Senior TV Editor Super Bowl LVII won’t start until February 12 of next year. Even so, Fox, the network slated to broadcast the event, is close to scoring a major game touchdown.
The network is nearly sold out of commercial inventory for the sports extravaganza, says Mark Evans, executive vide president of ad sales for Fox Sports, in an interview, with 95% of its Super Bowl ad inventory spoken for.
The executive estimated Fox has five or fewer 30-second slots left to sell. Activity around the Super Bowl has “escalated significantly,” says Evans.
Advertisers “are eager for sports, without question, but I also think the major marketers who are going to be in the game want to make sure they can secure the position they want.” So-called “A positions,” or the first ads in commercial breaks, “are very finite,” says Evans. “It’s a perishable commodity.” Fox has sold several ads at “north of $7 million,” according to a person familiar with the matter — which would likely represent a record price for a 30-second spot in the game.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.