Brian Steinberg Senior TV EditorBrian Lesser is back to help advertising, media and entertainment companies – among others – try to gain control of the reams of consumer data quickly being generated by Hollywood’s streaming wars.Lesser stepped away from leading AT&T’s Xandr just short of six months ago, as the telecom giant decided to combine the ad-tech unit with its large WarnerMedia entertainment operation.
Now he’s taking on a new role as executive chairman of Infosum, a company that tries to help others collaborate on data projects at a time when figuring out consumer behavior and interests has never been more paramount.
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