exposé in the Los Angeles Times reports Montañez actually had nothing to do with the idea. According to the LA Times, Montañez’s story — that he rose through the ranks at Frito-Lay from janitor to executive after pitching the idea for the spicy snack to PepsiCo CEO Roger Enrico and a room of over 100 suits — isn’t true.
Frito-Lay told the LA Times, “None of our records show that Richard was involved in any capacity in the Flamin’ Hot test market.
We have interviewed multiple personnel who were involved in the test market, and all of them indicate that Richard was not involved in any capacity.
Read more on thewrap.com
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