‘Flamin’ Hot’ Trailer: Eva Longoria Tells the Spicy Origin Story of Cheetos’ Most Famous Flavor (Video)
trailer for Searchlight Pictures’ “Flamin’ Hot,” the feature directorial debut of Eva Longoria which tells the supposed origin story of the most famous flavor of Cheetos ever made. “Flamin’ Hot” stars Jesse Garcia as Richard Montañez, the son of migrant workers who rose from being a janitor at Frito-Lay’s factory in Rancho Cucamonga to becoming one of the snack company’s marketing executives who helped rapidly grow sales of its products among Latinos.