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Facebook Is Launching Reels, Its TikTok Copycat Feature, in the U.S.

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variety.com
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Todd Spangler NY Digital EditorFacebook is doing more imitation in what’s sincerest form of flattery to the massively popular TikTok app, which now has 1 billion monthly users.A little more than a year after the launch of Instagram Reels — a short-form video feature very much like TikTok — Facebook is bringing Reels to its core app in the U.S.Reels on Facebook, as with the Instagram version (and TikTok’s app), can include music, audio and augmented-reality effects.

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