Bob Chapek Todd Spangler ESPN Digital CEO Bob Chapek Todd Spangler

Even With Disney+’s Looming Price Hike, Streamer Is ‘Way Underpriced,’ Says CEO Bob Chapek

Reading now: 213
variety.com

Todd Spangler NY Digital Editor Disney+ was first launched three years ago with the “pretty absurd” low price point of $6.99 per month, CEO Bob Chapek admitted.

Now the company is gearing up to raise prices again on the flagship streamer — but Disney+ still offers a better price/value equation than competitors, he said. “I think we’re way underpriced relative to the value we provide,” Chapek said, noting that the core Disney+ service without ads will continue to be priced below several competitors.

The CEO was speaking Wednesday at Goldman Sachs’ Communacopia + Technology Conference 2022. Amid rising inflation, Disney has announced price increases coming in the fourth quarter of 2022 for Disney+ and Hulu, as well as a December launch for the ad-supported Disney+ tier in the U.S.

Disney+ Basic, the name of the plan with ads, will launch Dec. 8 in the U.S. for $7.99/month. That’s the price of the current ad-free version of Disney+, which at that time will bump up to $10.99/month, a 38% increase, and will be known as Disney+ Premium.

Read more on variety.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA