“Encanto” is set to take No. 1, adding $11 million on Friday to bring its 3-day total to $24.3 million and its estimated 5-day opening to $43 million, beating projections for a $35-40 million launch.
That’s only slightly more than half of what 2016’s “Moana” ($82 million) and 2018’s “Ralph Breaks the Internet” ($84.7 million) opened to on Thanksgiving weekend; but what’s notable about “Encanto” is that it is the first major animated film this year to open exclusively in theaters in a year when so many have opened day-and-date on streaming or premium on-demand.
With a $120 million budget before marketing, “Encanto” will likely post only a modest theatrical profit before its Christmas release on Disney+, but it is providing some encouraging.
Read more on thewrap.com
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