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‘West Side Story’ Fails to Rumble Box Office With $10.5 Million Launch

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thewrap.com
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Like “In The Heights,” Steven Spielberg’s adaptation of a Broadway and Hollywood classic has won over movie critics and musical buffs alike with an A on CinemaScore and Rotten Tomatoes scores of 93% critics and 95% audience.

The demographic breakdown has also played out as expected, with 54% of moviegoers being over 35 with 57% female.The problem is that older audiences, and especially older women, have been slower to return to theaters due to COVID-19 concerns, which has been a problem this year for films that cater to that crowd like the Aretha Franklin biopic “Respect,” which opened to $8.8 million in August.

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